PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
-"Shopify App" We use 3rd party Shopify apps to collect information for the better shopping experience and retargeting.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Sometimes pieces of information are used for advertisement and retargeting in various platforms.
Information Collected Automatically
Yesecart receives and records information from your browser or mobile device when you visit the site, such as your Internet Protocol (IP) address or unique device identifier. Cookies and data about which pages you visit on our site allow us to operate and optimize the Products and Services we provide to you. This information is stored in secure logs and is collected automatically. We may combine this browser information with other information we collect about you. This information is used to keep the Products and Services secure, analyze and understand how our Products and Services are used, optimize such usage, provide advertising across the internet as well as certain Products and Services to personalize your experience, and to help connect you for the potential product offer.
When you use the Yesecart, and certain of our Products and Services, we collect location information about you including your IP address, your location, browser information, and how you came to the Yesecart. This is the case for individuals who have engaged with the Yesecart by visiting our website(s) but who have not completed an order or expected action. This information is collected for various purposes, including advertising, analytics and to serve content as it relates to certain Products or Services as well as to provide you with localized content, recommendations, and marketing. You may revoke our permission to collect some of this data, including your location and browser information through your Internet Settings, but this may limit functionality in some cases. Certain location information we collect is required for security and site functionality. We share this information with certain third-parties (e.g., payment processors, and advertising providers,etc..) in order to provide you with our Products and Services.
Yesecart uses data analytics to ensure site functionality and to optimize our Product and Service offerings to you. We use a web browser and mobile analytics to allow us to understand site functionality. In doing so, we record information including, for example how often you visit the site, how often you check product catalogs,blogs,etc. and the type of activity you engage in while on the site or in your use of our Products and Services. We may on occasion share this information with third parties for research or product and services optimization.
For Products and Services requiring payment, we collect a billing name, phone number, and email address. We also collect a billing and shipping address for invoicing purposes. If you elect to pay by credit card, Yesecart may engage a third party to securely process your payment. All payment processing is done through a Shopify compliant third party,PayPal,etc. If customers are paying by a credit card, their card details are vaulted through a third party payment gateway. Yesecart will store an encrypted token along with the last four digits of the credit card and the expiration month and year of the card and will not store or retain any other billing information about you.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Information from Third Parties
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Yesecart partners with third parties to display advertisements on our public Network and within our Platform. These partnerships provide third parties access to the developer community to promote. In providing this opportunity, Yesecart and its third-party partners may collect and use your personal information to tailor your advertising experience to suit your interests, skills, as well as to monitor your account activity in order to optimize our Products and Services.
We seek to limit what information advertisers and similar third parties have access to, as well as to ensure that your user experience on the Yesecart is not overwhelmed by advertising initiatives. However, our advertising products and services require us to collect certain personal and non-personal information on you, which includes:
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact (at) yesecart (dot) com or by mail using the details provided below:
[Re: Privacy Compliance Officer]
P.O. Box 81177 Chicago Illinois US 60681